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How to Write a Great Script
When writing a script out, a big thing is to know who your target audience is. If you or your organization is going to write a script out yourself, that is great, but definitely know who you are speaking to. If you try to be general across the board your message will get washed and it will not come across the way you want. When writing a script, make sure you meet a timeline of either 30 or 15 seconds. It is necessary to get that down to the exact second. The key points in writing a script are that you want to deliver the most powerful message you can, hook them in with the first 5-10 seconds, give them your offer, and then close.