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Rules and Tips for Web Videos
The rules for web videos vary, but there are some standard practices. You want to hit the sweet spot of 3 minutes or below. You really want to keep it under 3 minutes to keep people's attention in today’s age of shrinking attention spans. Make sure you hook your viewer in and get your point across. Even though it is a web video, you still need to keep it professional. Videos of your product are apart of your product and brand and you want to have people take you seriously. Some other rules are to do not expect it to go viral. If you expect to go viral, it will not happen. Viral is mostly an accident and no one has that special formula. Make sure the video is great and it demonstrates who you are, what your product is, and what your company is, and then then market it. As Bill Gates said, “Content is king”. This is one of the most important phrases in the industry of video production and in marketing. Great keywords on YouTube, Vimeo, or any other social sharing site will help with video SEO. So make sure you have great content, put it on the web, then market it like crazy.